Friday, January 31, 2020
Group reflection Essay Example | Topics and Well Written Essays - 500 words
Group reflection - Essay Example I could say I have learned a lot from our group activities and did not just teach me about our lessons but more so about how I should deal with other people, which I believe is also very important in my future career. Saying working with my group mates has been a good experience for me because I have been blessed to have had them as my group, might sound like sugar coating but then it is true. The task may have not been always easy but we were able to work things out because of the unity shown by each individual and we have gone through the process identified by Tuckman in the formation of a group. There have been a lot of times we met at the lab for our work and I could not remember how many times we have already met together to complete our tasks. Reza, being the one with potential leadership skills stood up as the chair to guide us through the process. Being a sociable person, she was assigned to do the first part of our task while I did Antenatal Clinic, Maysara worked on deliver y and Adin on post natal care, the three of us picking what we thought we could perform best. The following meetings, we checked all our works, compared notes and shared ideas about our assigned tasks. We had to work on activity diagrams and use of cases individually but still, we met at the lab to work as a team, helping each other in parts where one finds difficulty doing or understanding.
Thursday, January 23, 2020
Effective Airline Security Measures Are Overdue Essays -- Essays Paper
Effective Airline Security Measures Are Overdue As far back as 1955, terrorist threats against the airline industry have jeopardized the safety and security of airline passengers. This paper chronologically describes some of the events that caused preventive measures to be proposed and in fewer cases implemented. The fact that there is a terrorist threat against our nationââ¬â¢s airline industry has not changed, but the methods that these radicals employ to bring harm to travelers has grown much more sophisticated. The techniques in use by the government and the airline industry to prevent a catastrophic event have not kept pace. As the events of September 11th unfolded, it became obvious that the havoc a well-planned terrorist attack could wreak on a nation, or even the world had been taken to a new level. Nothing these terrorists did was novel, yet the idea of a well-coordinated attack using commercial aircraft as weapons of destruction was completely new. Now, as the images of hijacked airplanes plowing into the World Trade Center are still fresh in our minds, we must take full advantage of the emotion and will of the people as well as technology to bring effective airline security measures in line with current and future threats. Effective Airline Security Measures Are Overdue. How long does it take the United States to counter a threat to commercial aviation? In the case of a bomb stowed in luggage in the belly of an airliner, the answer is nearly half a centuryâ⬠¦and counting. In 1955, a man placed a bomb in his mother's suitcase and blew up a United Airlines flight over Colorado (Rohrlich 2001). Although not recognized at the time, this was the beginning of a new form of terrorism, a new crisis for our nation to face. This crisis was crystallized on March 9, 1972, as a jetliner took off from JFK bound for Los Angeles. Moments into the flight, an anonymous caller stated that there was a bomb on board that flight. The plane immediately returned to JFK and passengers were evacuated. A bomb-sniffing dog detected an explosives device just 12 minutes before it was set to detonate (Federal Aviation Administration, 2001). Seven months later, the Department of Transportation created the K-9 Explosives Detection Team Program (Federal Aviation Administration, 2001). This was the first widespread measure taken to combat the threat of blowing up commercial a... ... opposed to making the humans look at all luggage and each passenger individually. References Cohen, L., Barens, M. (2001, September 13). Checkpoint screeners weak link in system. Retrieved December 3, 2001 from the World Wide Web: http://chicagotribune.com/news/local/chi-01-09130336sep13.story Dunn, R. (2001, September 26). Reinforced cabins, armed guards: the El AL model. Retrieved December 3, 2001 from the World Wide Web: http://www.smh.com.au/news/0109/26/world.html Federal Aviation Administration (November 24, 2001). External Security. Retrieved November 24, 2001 from the World Wide Web: http://cas.faa.gov.edtp.html Hiltzik, M., Willman, D., (2001, September 23). How did U.S. Airport Security Break Down. Retrieved December 3, 2001 from the World Wide Web: http://www.latimes.com/news/nationworld/nation/la-092301 airsec.story Murphy, D., & Brinkley J. (2001, September). Rethinking Airport Security. Retrieved December 3, 2001 from the World Wide Web: http://.nytimes.com/2001/09/19/nyregion/19airp.html Rohrlich, T. (2001, November 5). A Gap in Aviation Security. Retrieved November 25, 2001 from the World Wide Web: http://latimes.com/new/nationworld/nation.html
Wednesday, January 15, 2020
Establishment of Unique State Language in Office Work Essay
Acknowledgement We want to acknowledge our parents for participating and helping us to conduct a questionnaire in the state institutions in Astana. Also we would like to thank Saltanat ââ¬â secretary of head of government ââ¬â for distribution of questionnaires among respondents and operate actions in delivering results to Almaty. Abstract Nowadays the issue of languages is one of the most actual, disputable. That is why government tries to improve the conditions of state language. This year new law was created; it states that all documentations must be written in Kazakh. This change cause many disputes and discussions and becomes more popular. As an actual issue this problem was chosen by the authors of research. The research question: what is the viewpoint of Astana citizens to establishment of unique state language in office work? Research objectives are to inquire into views of people to this law, find the advantages and disadvantages of change, to define the impact of transition on the process of work. After analyzing possible consequences, following research hypothesis was made: people would have negative point of view on the establishment. In order to achieve more efficiency the instrument of survey design ââ¬â questionnaire ââ¬â was chosen. It was conducted among 20 people ââ¬â the inhabitants of Astana ââ¬â who work in the state institutions, because change of language in the office work impacts them directly. Convenience sampling was used, because authors chose merely closest persons as respondents. At the base of results of questionnaire it was found that 70% of people have positive, 25% neutral, 5% negative attitude to the change. Thus, the results of questionnaire shows that the authorsââ¬â¢ hypothesis was not justified: it was defined that people have positive viewpoint on the establishment, also there is no almost any difficulties connected with the change and it does not impact on the process and quality of the work. I. Introduction A. Reasons for Undertaking Research For almost 300 years Kazakhstan was under the pressure of neighbour Russia, so since it was happened our cultural wealth began to eradicate. Language was almost lost, and nobody knew what would be in the future. Unfortunately, the most powerful and developing country ââ¬â Soviet Union ââ¬â fell to pieces (Akishev, 1996). So, since from 1990 year there were born new countries. And Kazakhstan was not exception. Like a newborn baby, country started to do its first steps. In this way new constitution was created. ââ¬Å"Kazakh is a state language, and Russian is officialâ⬠says the constitution of Kazakhstan. But this year new law took place: ââ¬Å"since 2007 year all documentations must be in Kazakhâ⬠, it states. But is the country with only half Kazakh-speaking inhabitancies ready to this change, how the multinational population will react to it? This is our issue. The government made a decision, but can we manage with it? Only 1000 civil servants of 5000 can speak Kazakh in advance or can do office work in it, documentation nowadays executes in Russian and only after that it translates into Kazakh. It is right to ask a question: what will follow after this establishment? Consequences may be different but more obvious thing that there will be many difficulties because of unknowing language. With this poor condition the procedure of work will delay, consequently, the standards, the value of work will decrease. The change of language of office work will lead to discrimination of not Kazakh-speaking population. Because of this itââ¬â¢s important to investigate this issue. After analyzing possible consequences, following research hypothesis was made: the attitude of major population of Astana has negative point of view on this change of language of office work in Kazakh. B. Research Methods In order to achieve more efficiency from research survey is using here. To investigate exact attitudes of people the work need statistics, numerical data, also the viewpoints, position, suggestions of Astana people must be considered in the work. So, survey design is the best way to attain the most systematically organized point here. Also questionnaire is being consumed as instruments of research. It was chosen because, in order to determine the views of people and situation in the country, quantitative method will be helpful. The data and facts that they will give may help to solve partly our problem. As it is written in previous, statistics is necessary, and questionnaire may give new data and numbers, so it is helpful in this area, specific questions in questionnaire (open-ended) the opportunity to determine the exact point of view of people and their suggestions. The questionnaire consists of two parts. The first one is written in order to investigate social status of people and give demographic data. The second sectionââ¬â¢s aim is to ascertain the attitude of the person to the establishment of unique state language in the office work. The questionnaire was held on the period 14-16 of June in Astana. 20 people working in the state establishments were respondents of the questionnaire. The type of the research was primary, convenience technique was used. à ¡. Research Structure The research paper is divided into the six following chapters: Introduction ââ¬â this part of the research presents brief description of the research, reasons for undertaking it and methods which will be used during this research. Review of the literature ââ¬â this part of the research is dedicated to information that was found in appropriate literature in order to describe problems of establishment the unique language in the office work. Field research results ââ¬â is a descriptive part of work, where authors should give only description of results that they receive from questionnaire or/an interview. Analysis and discussion ââ¬â in this part of research paper all information presented before will be analyzed and will be tried to define future outlook of the industry and investors decision that can be taken. Conclusion ââ¬â authors make a summary of the research paper. Bibliography ââ¬â sources that were used in writing research. Appendices ââ¬â include the questionnaire paper and interview paper. II. Literature review A. Historical background of Kazakh language The gold book of history of Kazakhs includes following pages: at the beginning of XVIII century west part of present territory of Kazakhstan started to join to Russian Empire. In spite of resistance of Orta and Uly Juzes during next hundred years all regions of country wholly became a piece of neighbour state. Since that time by the order of imperator Russian Empire Alexander I commenced the change of ruling power: they chose the heads of juzes. In the 30-40es of XVIII century fortresses were built at the boarders of Kazakhstan. Russian-speaking people started to immigrate into the Kazakh land. So, these were the first steps of colonization policy and active exchange of culture, widely spreading of Russian language and slowing down of Kazakh. (Kozybayev,1995). After formation of the Soviet Union in 1917, the discrimination of all nations with their culture and language that existed on the territory of USSR took place. Politics of state was the creation of unified society, where were the one constitution of USSR, which named Russian the single language of communication. From that period in different parts of the biggest country of the world the policy of inculcation of Russian language started. This process was the ideology, which was considered by government of Russia. Following 70 years lead to the almost wholly losing of native language. As an example of it in 1954 when virgin land started to build up 640.000 people from other countries of Union came to KazSSR. As a consequence of it new educational establishments were built, but with this immigration only in south region of country 700 Kazakh schools were closed, children stayed without needed education. Also the names of water-lands were changed in Russian, in order to make more comfortable the life of our ââ¬Å"guestsâ⬠. With this problem of eradication of folk wealth faced not only Kazakhstan, but other 12 countries of USSR, especially Moldova, Azerbaijan, Latvia, Georgia, etc (Akishev, Baipakov, 1996). So, after colonization for almost 300 years young independent Republic of Kazakhstan had to face with problem of wholly reconstruction of society, policy and economy of country. As a consequence of this dependence became following data: according to Agency of Statistics from 01.01.2004 the population of country is equal to 14,952 million people: 57, 19 % Kazakhs, 27, 24% Russians, 3, 14% Ukrainians, 2, 74% Uzbeks and other 120 nationalities. For the present time about 3 million Kazakhs do not know their native language. 64,4 % of population possess with Kazakh, when 84,8% speak Russian (Agency of statistics of RK , 2004). B. Status of Kazakh language nowadays With getting sovereignty in 1991 Republic of Kazakhstan got opportunity to raise its national wealth. So, the new constitution from 30th August of 1995, in the 7th article of the first part (general provisions) of it states: ââ¬Å"1. the state language of the Republic of Kazakhstan shall be the Kazak language. 2. In state institutions and local self-administrative bodies the Russian language shall be officially used on equal grounds along with the Kazak language. 3. The state shall promote conditions for the study and development of the languages of the people of Kazakhstan.â⬠(Constitution of RK, 1995). C. Problems and discussions on the issue According to B. Omarov (2005) ââ¬â the head of Committee on problems of language of Ministry of information, culture and sport ââ¬â in correspondents of State programme of function and development of languages for 2001-2010 years, affirmatived by decree of the president of RK from 07.02.2001 âââ"550 in all regions of republic conduct measures of halting-placely change of office work on the state language. Because of this office work of 5 regions (Kyzylorda, Zhambyl, South-Kazkahstan, Atyrau, and Mangistau) was fully translated on state language. On the base of schedule of stagely translation of office work on state language cultivated republic agenda and brought in consideration of Government of RK. In accordance to this graphic from 01.01.2010 is expected fully translation of office work on state language. Due to this law there have been appeared problems of discrimination of not-Kazakh-speaking people in the country. Nowadays majority of people ask question, such ââ¬Å"what this change will lead to?â⬠According to Martha Brill Olcott (1997), there is a strong sense of disquiet among many of the countryââ¬â¢s ethnic Russians, who feel that the break-up of the USSR has turned a familiar country into an alien one, and has left them as second-class citizens in what they themselves perceive as their native land. And the translation of language in office work will possibly grow gap between Kazakhstanââ¬â¢s Kazakhs and European communities. But specialists advise not to confuse. As Dariga Nazarbayeva states (2006), the change of language will not lead to discrimination of not-Kazakh-speaking people. Russian will stay as an official language. What just people should do ââ¬â to learn about hundred of words and do documentations basing on them? Akim of Almaty I. Tasmagambetov (2005) and deputy, poet M. Shahanov (2005) become intimate in the opinion that world experience of states shows that presence of native language impact on stability, security of independent country. Our main aim is to raise the status of using Kazakh on the level of Russian. That is why akims actively accept the new law. They claim that the wealth that our ancestors gave to people should be kept. But there are some opposite points of view on this theme. Some non-Kazakh parts of population of RK think that government tries to slowly eradicate other nations from the land of Kazakhs. Some people, like O. Suleimenov (2005) ââ¬â the representative of RK in UNESCO ââ¬â thinks that republic is not yet ready for this change. This change may causes problems of leaving the country of other nations. At first, think this part of country, we should prepare the fundament, prepare people ââ¬â to recreate grammar of language, to type reliable text books, in order to make easier the studying deeply and efficiently the language. At that time the minister of education and science B. Aitimova (2006) states that state program of Kazakh language for 2001-2010 is developing. She claims that 77% of schools are in Kazakh or mixed. But state Secretary O. Abdikarimov does not agree with that by saying that 500 million tenge was given from budget, nevertheless, there are no results. The minister culture and information ââ¬â Y. Ertisbaev (2006) ââ¬â he offers to make social polls. So, after some time, the problem will be partly solved. Summary Thus, there are many views on the issue of changing language of office work in Astana. Arguments of both sights are very strong; they were confirmed with statistics and prognoses of the critics. In discussions of the problem play role all social classes of Kazakhstan, because of this issue relates to all citizens of our country. Although there is no exact answer at the present time, but research will give it in the near future. III. Field research (Questionnaire results) A. General information The research question of present work is intended to find out what is the viewpoint of Astanaââ¬â¢s citizens to the establishment of unique state language in office work. Thus, in order to obtain useful statistics and find out what are the precise attitudes of people on this issue, given questionnaire was conducted by researches. The field research was divided into three parts, which will allow to the reader comfortably find useful information (indirect data ââ¬â common information, direct ââ¬â specific material). At the period 14-16 of June in state institutions of Astana 20 people, who have full-time work place, have been asked by researches. Target population of the research is adults from 18 years old, in which 11 are female and 9 are male. As respondents were the closest available people, convenience sampling was used. B. Demographic (indirect) data At the process of work the category of age of respondents was divided into four parts: 18-25 (10%), 25-35 (35%), 35-50 (50%), over 50 (5%). 80% are Kazakhs and 20% are Russian respondents. From chart 1 it can be seen that the level of knowing of Kazakh and Russian languages among 20 people: [pic] Researches have investigated that 50 per cent of people know Kazakh in advance, 35 colloquial and 15 % do not speak on state language, while 90 % of people know Russian in advance and 10% colloquially. Table 1 shows the percentage degree of people who knows foreign languages and what are that languages. |Language |Percentage | |English |25% | |German |25% | |Belarusian |5% | |Donââ¬â¢t know other language |45% | Table 1. The quarter part speaks English, another Germany, while 5 % know Belarusian and other 45% do not know any foreign language. It was investigated that all 20 people have high education, from which 14 people studied in Russian (70%) and 6 in Kazakh (30%). The chart 2 shows the in what language people mostly communicate with each other: [pic] Half of respondents communicate in Russian, when 30% talk in Kazakh and 20% of people speak on both languages. At the process of work it was defined that all 20 people have full-time permanent work place, 19 (95%) are state workers, and 1 (5%) is a member of join-stock company. C. Attitudes of people (direct data) The chart 3 demonstrates the position of people toward the establishment. [pic] 80% of people think that it is right to establish such innovation, 15 % has neutral position and 5% are against the law. 70% of respondents have positive point of view to the establishment, 25% are neutral and 5% have negative attitude. From 20 people, who was asked, 12 (60%) are expressed willingness to do office work in Kazakh, while 8 (40%) people are not ready to such work. |Percentage of people who faced with office work in Kazakh | |Faced |60% | |Donââ¬â¢t faced |40% | From table 2 you may see that 60% of respondents have faced with doing office work in Kazakh while 40% do not. Table 2 From table 3 you may find out the percentage level of kinds of spreading of information about the establishment of unique language in the office work. 36,4 % of respondents have got information from work, 20% from relatives, 18,2% from friends, 15,6% through mass-media, 3,2% from another sources, while 6,6% do not know about this law. |Kinds of |Percentage | |Spreading of info | | |Relatives |20% | |Friends |18.2% | |Mass-media |15.6% | |At work |36.4% | |Other |3.2% | |Donââ¬â¢t know about this law |6.6% | Table 3. It was investigated in table 4 that change of language of office work for half of respondents has not any impact, 40% did not give answers, 5% do not know and on 5% has influence. |The influence on work |Percentage | |No |50% | |Yes |5% | |Do not know |5% | |Do not give answers |40% | Table 4 It was defined that 45% of people have not faced with any difficulties on work because of this establishment, 15% have some problems, and 40% did not give answers. It was investigated that the administration of state institutions have provide some conditions in order to prepare personnel to the establishment for 40% of respondents, and 60% have not got any programmes. People have mentioned such conditions like providing CDs, preparing lessons, electronic portal, programmes. 35% are satisfied with conditions that government provides, 15% not utilized, 10% is neutral and 40% did nit give answers. To the open-ended questions 90% respondents have given different answers, 10% preferred do not mention any suggestions. The majority of respondents suggested creating of courses, which will give opportunity to workers improve the level of knowing Kazakh. 20% of people were for establishment, but it was mentioned that this reform should be executed gradually. Another 20% have demonstrated desire to establish this law, because it is the time to raise the authority of state language. Someone was against establishment, and other, vice versus, suggested compulsory change language from Russian to Kazakh. D. Summary In spite the fact that most of people know more Russian that Kazakh, and that they communicate in Russian, it was investigated in generally that people have positive position to this establishment. There is a lack of preparing courses, but people disposed well. IV. Analysis and discussion Univariate analysis The research question of present work is ââ¬Å"what is the attitude of Astana people to the establishment of unique state language in the office work in Kazakhstan?â⬠After analyzing possible consequences the hypothesis stated that people would have negative point of view on the change of the language in the office work. a. Analyzing demographic data. As the change of language takes place in the state establishments, 95% of respondents were chosen from them. At the process of work it was investigated that the level of knowing Russian of 20 people, who were conducted the questionnaire, is higher than Kazakh: 100% know official language, while 15% do not know state language at all. In spite the fact that everyone knows Russian and the major part ââ¬â 85% ââ¬â of people know Kazakh, only the half part speak in Russian and 20% use only Kazakh, while 30% speak on both languages. Thus, ignoring the fact that the majority people know Kazakh, language of communication among people still is mostly Russian. b. Analyzing attitudes of people to the establishment (questionnaire, literature review). The main target of given work was to find the viewpoint of Astana people to the establishment. From the tabular form of frequency distribution we may see the main result of research. Table 1. Attitude to the establishment office work in Kazakh | |Frequency |% |Valid % |Cum % | |Positive |14 |70 |70 |70 | |Neutral |5 |25 |25 |95 | |Negative |1 |5 |5 |100 | |Total |20 |100 |100 | | More than half part of respondents have positive point of view on the change and only 5% were against it, so Astana people mostly are for establishment of state language. Analyzing the results of questionnaire, it was discovered that the major part of people think that it is right to change the language of documentation and they are ready to the transition. Authors made a prediction that the change of language may lead to conflicts among nations, it would be the discrimination of not-Kazakh people, the process of work will delay and quality of it would reduce. But the results show opposite thing: main part of people state that they have not faced with any difficulties, that the change does not impact on the done work and itsââ¬â¢ efficiency does not decrease. 80% of respondents were Kazakhs; possibly, this is a reason of positive results in the questionnaire. Anyway, every man lives in Kazakhstan, may be that is why they have to answer positively, and may be, they had not other ch oice. Topic is very sensitive and both sides ââ¬â Kazakh and not-Kazakh people ââ¬â know it. Nowadays there are many issues on the theme of developing of Kazakh, and people do not react on them similar: someone is for raising the status of state language, someone afraid of this, because of unknowing Kazakh. Already 15 years Kazakhstan is independent country, it is obvious that Kazakh language should have specific status, it should have its own important place, and people should know it. It is already time to raise Kazakh, but not to eradicate Russian, because it is still the language on which all multinational population of country speaks, in which we communicate with our neighbours on international arena. People, by understanding it, should improve state language, by not disturbing official language. So, also, based on the results of questionnaire, it was found that government develops such things as courses, discs, electronic portals, programmes to prepare personnel to the change , but people mostly dissatisfied with these conditions, because almost all people suggest creating new instruments to improve language. This fact means that there is a lack of the books, special methods of studying, good teaching, etc. O. Suleimenov (2005) also came to this conclusion. He thinks that this change may cause problems of leaving the country of other nations. But there is a nuance: for some questions (about have they faced with any difficultiesmbecause of the change, have establishment impact the work, do they satisfied with conditions that government creates to prepare personnel?) the third part of people did not give answers. Does it mean that people are hiding something and expert is right? In the reality the issue of language is very sensitive: government tries to improve the authority of Kazakh while it seems that Russian is under discrimination. Among the members of parliament, government, also there are many debates on this theme. Akims, ministers say that they are undertaking measures as preparing personnel through the course, making privilege to people, who know Kazakh, raising their wages, but relying on opinions of people, we may conclude that it is not enough, because there is no efficient results, especially because the base of courses are very weak. There are some advantages and disadvantages of this issue: for Kazakh people it is good because their language is developing, but for other nations it is difficult, but they can do nothing with it: the law already exists, in spite the fact many people do not know Kazakh and there are no real measures that can prepare them. The data from literature review and questionnaire results are not similar, if some authorities are against establishment, main part of respondents support the change. This means that situation is not as negative as state the data of literature review. More people know or learning Kazakh than official statistics show. The state of Kazakh is improving. V. Conclusion The research question of present work is ââ¬Å"what is the attitude of Astana people to the establishment of unique state language in the office work in Kazakhstan?â⬠By considering the possible consequences and results, following hypotheses was made: the attitude of major population of Astana would have negative point of view on this change of language of office work from Russian into Kazakh. According to the results of questionnaire, the prediction of authors was mistaken: majority of respondents have positive viewpoint on the change, moreover, the ways to improve the situation were suggested by them. There were many disputes on the issue, some people think that will appear conflict that society is not ready, but, fortunately, these were not justified. It is already time to improve the status of Kazakh: people are for the change. The only one problem that should be eliminated: to develop the base of preparing and teaching people. Bibliography Akishev, K. and Baipakov, K., 1996, Kazakhstan tarihi (kone zamannan buginge deiin). Almaty: Atamura [cited 01 June 2006]. Kozybayev, K., 1995, Kazakhstan tarihi. Almaty: Zhalyn. [cited 01 June 2006]. Piskareva, L., 2006, Ne zaboltatââ¬â¢ iazik, Vremia, 21(365), p. 3. [cited 02 June 2006]. Embassy of RK. 2005. The Constitution of the Republic of Kazakhstan. [online]. Available from: http://www.kazakhstanembassy.org.uk/cgi-bin/index/225 [cited 30 May 2006]. Demography. 2004. O chislennosti naselenia [online]. Available from: http://stat.kz/stat/index.aspx?p=dem04-04&1=ru. [cited 02 June 2006]. Nazarbayeva, D. 2005. V Kazakhstane ne planiruetsya perevoditââ¬â¢ deloproizvodstvo tolko na gosudarstvennii yazik. Available from: http://base.zakon.kz/doc/lawyer/?uid=undefined&doc_id=30033184B [cited 01 June 2006]. Spravochnik iurist. 2005. Vopros akimu goroda Almaty. Available from: http://base.zakon.kz/doc/lawyer/?uid=undefined&docid=30036955 [cited 02 June 2006]. Olcott, M. B., 1997. The Carnegie Endowment for International Peace. [Online]. Central Asian States: An Overview of Fives Years of Independence. Available from: www.ceip.org/people/mosenate.htm [cited 02 June 2006]. Omarov. B, 2005. Comitet po iazikam Ministerstva culture, informacii I sporta RK. [Online]. Skajite pojaluista. Available from: http://base.zakon.kz/doc/lawyer/?uid=undefined &doc_id=30029966 [cited 01 June 2006]. Shahanov, M., and Tereschenko, S., 2005. Problema yazika [Online]. Shahanova I Tereschenko reshili soobscha borotââ¬â¢sya s kolonizatsiei. Available from: http://base.zakon.kz/doc/lawyer/?uid=undefined&doc_id=30048383 [cited 02 June 2006]. Suleimenov, O., 2005. Problema yazika. [Online]. Vibori ââ¬â examen democratii. Available from: http://base.zakon.kz/doc/lawyer/?uid=undefined&doc_id=30024571 [cited 03 June 2006].
Tuesday, January 7, 2020
Advertising in India - 1825 Words
Indian advertising industry The Indian advertising industry is talking business today. It has evolved from being a small-scale business to a full-fledged industry. It has emerged as one of the major industries and tertiary sectors and has broadened its horizons be it the creative aspect, the capital employed or the number of personnel involved. Indian advertising industry in very little time has carved a niche for itself and placed itself on the global map. Indian advertising industry with an estimated value of es13, 200-crore has made jaws drop and set eyeballs gazing with some astonishing pieces of work that it has given in the recent past. The creative minds that the Indian advertising industry incorporates have come up with someâ⬠¦show more contentâ⬠¦That amounts to a business of `150 cores approximately. Rajiv Singh, general manager of LGAds admits LG is the only client he services, but expects non-LG businesses to contribute 10-15% of their overall billing in the next one year. The agencyââ¬â¢s total media spending is `500 crore, out of which around `250 crore is on account of advertising, which is billed to Rediffusion DYR. Globally, LGAds is operational at different levels in various countries. They still retain DYR as their global agency, with WPP Group. The arrangement also extends to India. But as Singh says, eventually the company might shift the entire vertical of products to the ââ¬Ëin-houseââ¬â¢ agency. ââ¬Å"We will work as a full blown ad agency, with more clients.â⬠Car-maker Hyundai Motors launched its global creative agency, Inn Ocean, in India in 2005 and operates out of twenty-two markets. ââ¬Å"The realisation that advertising, marketing and brand communication is a critical resource that needs to stay guarded within the company is where the genesis of forming its own agency comes form,â⬠says Vivek Srivastav, joint managing director of Inn Ocean. Inn Ocean has billings worth `150 crore for Hyundai and it has mid-sized clients like KEI, Honeywell (home securities) and Fena detergent, among others. Samsungââ¬â¢s in-house agency Cheil Worldwide has been a success story globally as it has grown as a full-blown conventional agency with diverse clients apart from Samsung. In India, the company has parked accountsShow MoreRelatedRural Advertising in India2637 Words à |à 11 PagesRURAL ADVERTISING IN INDIA ABSTRACT Villages are integral part of the Nation. Rural markets acquired greater importance in countries like India, China, etc. because of economic growth of the nations now highly depend up on the rural economy. Corporate companies are struggling a lot to get more sales/profits in urban areas i.e. almost all the companies are saturated in urban areas. ââ¬Å"Go rural and be ruralâ⬠seems to be the guiding principle of marketing. 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